Relax and Rejuvenate with a KitKat Break.Ĭoming up with Have a Kit Kat slogans can be a fun, creative way to get in the spirit of the beloved candy bar. Experience Snack-Time Bliss with KitKat Break.ĥ0. KitKat: Smile, Take a Break and Enjoy.Ĥ9. The Joy of a KitKat Break: Moments of Bliss.Ĥ8. Take a Break, Treat Yourself to KitKat.Ĥ7. Get a Good Heap of Refreshment: KitKat Breaks.Ĥ4. Life Keeps Getting Better with a KitKat Break.Ĥ2. Make Time Out of Time with KitKat Breaks.Ĥ1. A Break Taken with KitKat is a Break Savored.Ĥ0. Get A Head Start on the Day with KitKat.ģ9. The Perfect Break for the Perfect Moment: KitKat.ģ8. KitKat: The Sweetest Reward for Taking a Break.ģ7. A Delicious Reason to Take a Break: KitKat.ģ5. Celebrate the Little Things: Have a KitKat.ģ4. Make Your Life Richer with Every KitKat Break.ģ2. Making Time for the Life of the Taste.ģ1. Get Ready for a Moment of Joy with KitKat.ģ0. Find Enjoyment in Every Moment with KitKat.Ģ7. Little Breaks of Pleasure: Enjoy KitKat!Ģ6. Refresh Your Life: Take a KitKat Break.Ģ4. Take a Break with KitKat and Live the Moment.Ģ2. Take a Break, Get Rewarded with KitKat.Ģ1. A Break with a Little Extra Flavor: KitKat.ġ9. KitKat: A Break a Day Makes Life Sweet.ġ6. Bites of Bliss: Take a Break with KitKat.ġ1. Ahh, the Delicious Benefits of Taking a Break.Ħ. The campaign featured a working website made entirely out of chocolate which was simultaneously both edible and interactive.Ĥ. Have a Website" campaign which was aimed at millennials. Most recently, Have a Kit Kat made headlines with its 2016 "Have a Break. Since then, the catchy slogan has been used to promote Kit Kat in different countries, taking on different variations and with different meanings in different languages. The slogan was made famous after the 1990 single from jinglewriter Steve DeKnight "Gimme A Break" which was released as part of the marketing campaign. One of the earliest slogans used was "Have a Break, Have a Kit Kat", first introduced in Britain in 1958. Not bad for a line that's older than the microchip.Have a Kit Kat - Catchy Slogans Have a Kit Kat has been used in various catchy marketing slogans since 1957. In fact, with our always-on, 24-hour newsfeed lives, you could argue that Mr Gilles's slogan for a wafer-covered chocolate bar resonates more today than ever before. In that respect, it's closest sibling in the advertising world is perhaps Ronseal's 'It does exactly what it says on the tin'. Are you?'), Kit Kat's slogan works so well because it refuses to place form over function. While many lines work because of their clever wordplay (Beanz meanz Heinz) or lofty ambition (The Independent's 'It is. In all cases, though, it's a slogan that paints the product in a positive light and always alludes to a finger of the chocolate-covered wafer being an answer to all of life's problems. While the 'work break' scenario has remained a central tenet of many Kit Kat campaigns, the line has served as a punchline in comedic, far-fetched treatments too. How many other straplines can you think of that mention the product, give an explicit instruction, and offer a sense of escapism all in one line? And how many of those do it in seven single-syllable words? The longevity of 'Have a break.' is also testament to the line's flexibility. The brevity of the work is astounding, too. Rather than go for a blanket-sell ('the Kit Kat is your snack for every occasion'), the line picks its target and stays laser-focused on that audience. The Review There are many things to love about Gilles's beautiful slogan, but the way it sells a brand truth while placing it in such a specific time and place is sublime. Today, Nestlé produces over a billion Kit Kats every year, with 47 of the chocolate bars eaten every minute. It didn't take long for the marketing team to realise their mistake, though, and the 'Have a break.' line was quietly reinstated a short time later. Rowntree's was taken over by Nestlé in 1988, and the slogan took its own break in 2004 when it was replaced by "Make the most of your break." Over the next 47 years, the Kit Kat slogan became as treasured as the bar itself, becoming synonymous with that precious few minutes of freedom during the workday. The Kit Kat's distinctive 'snappable' shape was also likely a consideration: 'Have a break, have a Kit-Kat' was born.įirst seen in a print ad in 1958, the slogan was soon making its way into TV campaigns and the nation's psyche. In post-war Britain, this mid-morning respite (often called 'elevenses') had become a treasured time for manual workers across the land. What They Did JWT had worked for some time to create the perception that a Kit Kat was the perfect companion for the morning break time at work.
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